KP Is
(Key Performance Indicators) KPI's
In the KPI section you define your "target pages" by completing the KPI form, see below screenshot.
Target pages:
Pages that you want the visitors of your website to reach, you indentify these as the final destination for your visitors, whom are going through different stages on the way to becoming a customer.
Target Pages may be your sales pages, your contact page, signing up for a newsletter or a page that you indentify as important target.
E.g: /mydownload.exe or /checkout_success.php.
Only enter the base name of the page, and always start with a slash: /
Example: if your target page is http://www.domain.com/subdir/targetpage.html, you enter this part here: /subdir/targetpage.html.
Seperate multiple files by commas.
Target Pages are used in performance reports to calculate conversion. If no pages are defined here, all your conversion reports will be empty.
Choosing the right target files:
Logaholic profiles require a list of Target Pages to measure conversion rates or site performance of any kind. A Target Page is also known as a KPI (Key Performance Indicator) and as a 'Thank You' page. These specific files which exist on your website are only requested for when a certain action takes place (customers are thanked for their purchase or subscription, for example). They indicate the final point of a transaction, and are useful for Logaholic to determine when a conversion has taken place.
Example: A website called www.conversion.com offers a newsletter. It is reasonable to measure conversion rate of visitors in terms of subscribers to the newsletter. In this case, the final URL visitors see when they successfully subscribe to the newsletter is:
www.conversion.com/newsletter_thanks.html
To measure conversion rates in this scenario, include the following to the Target Files section of a Logaholic profile:
/newsletter_thanks.html
If the URL was www.conversion.com/whatever/newsletter_thanks.html enter:
/whatever/newsletter_thanks.html
Our example website also sells products, so it is also useful to measure conversion of visitors into sales. The process is the same as above, but this time locate the URL that ends the order process, for example:
/shop/checkout_success.php
Add URLs to the Target Pages in the profile, separating them with commas. The whole list for our example would now look like:
/whatever/newsletter_thanks.html, /shop/checkout_success.php
Add as many URLs as you like (every step in your order process, if you want).
NOTE: Avoid entering anything too general in this field (like '/index.html') which would be erroneous to calculate measure conversion, and your Logaholic Conversion Reports will become very slow.