Believe it or not Social Media Sharing buttons on your site may decrease your page conversion.
In this article you can read how this bold statement is substantiated.
Where it boils down to is fairly obvious, 2 main reason for conversion decrease;
- Social proof is back firing; the sharing buttons often contain a zero or low number which suggests that the buttons are (hardly) shared and therefore not interesting.
- Sharing buttons distract potential customers, you must have them focused on 1 button only; Right you’ve guessed it, the buying button.
A customer of VisualWebsiteOptimizer has done the math and increased site conversion with 11% after the sharing buttons had been removed.
Through A/B testing (a premium report option in Logaholic) a conclusive test was run.
Read here in detail how they did it, with the A/B testing module of Logaholic the test can easily be duplicated, we are curious to hear if you also managed to increase conversion numbers by removing sharing buttons.
Want to know more on Logaholic A/B testing module, just click here to go to the Report Store and when you are already using A / B testing but still could do with some technical support read here how A/B testing is setup/configured in Logaholic, ofcourse you can always contact us.