author admin, January 2, 2018

By “Fake”, I mean that this traffic it is not generated by humans, but by a myriad of scripts, bots and other automated processes. Some are well intentioned, but most are not. These busy little bees scan for vulnerabilities on your site, wordpress login pages, test scripts and a 1001 other things.

If you only use javascript tags to collect data about your website visitors (i.e. like Google Analytics), you have absolutely no idea that this is going on. You have no idea that so much of your bandwidth and server resources are being consumed by agents that are trying to damage you.

The only way to find out what all these creepy crawlers are up to is to analyze your website’s log file. However, the results can be overwhelming compared to tag based data collection.

Ignorance is bliss

Bots usually don’t read javascript files, which means they do not show up in javascript based solutions like Google Analytics. As a result, the numbers you see mostly represent real humans. This is a nice side effect, because for marketing purposes we are usually only interested in humans.

If you’re analyzing log files, this becomes more difficult. You have a lot more information, but how to see which visitors are real and which ones are not?

As the number of malicious bots has skyrocketed over the last year, log file based analytics have diverged more and more from the javascript based numbers.

Until now, log file based analytics has mostly relied on bot detection via the information in the user agent. This catches most of the “legitimate bots” which are left out of most reports by default.

Evil bots however try to pose as real users so these usually slip through the cracks, inflating the number of visitors compared to a javascript tracker.

Best of both worlds

To solve this problem, Logaholic 7 now features “Behavior Based” bot detection. This classifies all clients as a “bot”, unless it behaves like a human. For example, when the client requests both html and images or javascript during a visit.

In terms of bot detection, you’re now guilty until proven innocent, not the other way around.

Most reports in Logaholic display only “human” data by default, but can be switched to “all traffic” to see what the creepy crawlers are up to.

This way you have useful reports from the marketing perspective, but also from the security and IT perspective.

All new Logaholic profiles using log files will be automatically set to Behavior Based detection. Existing profiles can be switched manually – but prepare for a massive drop in visitors … and don’t shoot the messenger 🙂

Get Logaholic 7 now!

author admin, February 10, 2017

We’re happy to announce the release of Logaholic 6.0.9. This version features lots of improvements and some powerful new features.
 

New insights in browsers and operating systems by country

The new Logaholic reports called Browsers by Country and OS by Country provide a powerful breakdown of browser and OS preferences in two great new visualizations:

Sunburst Visualization:

Peek 2017-02-09 22-56

Drilldown Visualization:

Peek 2017-02-09 23-09

 

Social Media break down and Trends

This report breaks down your analytics by social media platform, find out how many visitors you are getting from all major sites, like Facebook, Linkedin, Youtube, Instagram and many more, including international platforms like Weibo and vKontakte.
social media analytics
 

Desktop or Mobile?

Mobile internet usage is going though the roof, but that impacts some sites and web apps much more than others. So it’s time to know: How much of your traffic is mobile?

desktopvmob
 

More trends

A new Visitors per Year report lets you easily compare your traffic from year to year. The OS Trends report give you a high level view of changing OS usage. The All Traffic by Type report gives a birds eye view of how Logaholic has classified your traffic.

trafficbytype
 

Power features for serious analysts

We’ve added some features that might not be at the top of the list for everyday users, but our power users have told us they need it – so we built it!

Private Dashboards:

If you are sharing profiles and dashboards with your clients, it’s sometimes nice to have a private dashboard that only you can see.

Global and Private Segments:

Logaholic’s segmentation filters are great for slicing and dicing your data into cohorts that are more valuable when analyzed separately. If you have a lot of profiles, you can now make global segments that are instantly available in all your profiles. Or, you can make the segment private, so only you can see it.

Custom cookie tracking and user identification:

Imagine being able to identify your visitors by email or username across all your web analytics reports. Custom cookie tracking now makes it possible to use any cookie your site or web app might use to identify a visitor and pass that to logaholic as the main visitor ID.

Dashboard layout options:

It now possible to change the number of columns in your dashboard – from 2 up to 6 columns (some people must have really big screens)!
 

Improvements

This version also has improved translations – so you can enjoy your stats in German just as much as in English.

Data export options like CSV and JSON have been improved and enabled on more reports. Your data – use it however you want.

On screen tutorials have been improved to get you up and running with Logaholic in no time.

Logaholic 6.0.9 is now available on our Saas platform or as download.

author admin, July 22, 2016

We’ve just released an update to Logaholic Web Analytics. This release introduces two exciting new integrations, MailChimp and Intercom.

screenshot-app logaholic com 2016-07-22 13-26-12

This allows you to bring in data about your Email marketing campaigns into your Logaholic Dashboard. For MailChimp, the following reports are now available:

  • Campaign Opens
  • Campaign Stats
  • Campaign Forwards
  • Facebook Likes
  • List Rate
  • Campaign Clicks
  • List Stats
  • Campaign Bounces

For Intercom, these reports are now available:

  • Conversation Status
  • Total Users
  • Tags
  • Segments
  • Conversations
  • New users
  • Totals

Logaholic 6.0.5 is available here.

author admin, July 8, 2016

We’ve just released Logaholic version 6.0.3. This release introduces a new integration: LinkedIn Analytics.

We’ve added 5 LinkedIn reports for you. These can be connected to your LinkedIn company page and will show you:

  • Total Followers per month
  • New Followers per month
  • Content Impressions per day
  • Organic/Paid and Total Followers per day
  • Monthly graphs on Clicks, Impressions, Comments, Likes, Shares and Engagement

Now you can add your favourite LinkedIn insights right into any dashboards, combined with your web analytics, facebook stats, ecommerce reports … everything in one place.

Logaholic 6.0.3 also fixes some other minor bugs, so download it here now: http://www.logaholic.com/download/

author admin, March 24, 2016

We’re happy to announce the release of Logaholic version 6!

Logaholic 6 has a completely new user interface which is easier to use and much prettier for the eyes 🙂

 

We’ve added a new hosted service that allows you to upload your log files, so you can get the full power of Logaholic without actually having to install any software.

Logaholic 6 also has a lot of new and improved features, check it out our new features page!