author admin, July 7, 2017

In web analytics, conversion rate is the percentage of users who take a desired action. These actions can include signing up for a service, downloading a file, subscribing to a newsletter, making a sale etc..

The conversion rate is one of the most useful website metrics in the web analytics toolkit because it’s a great way to measure the quality of your website traffic, your website content and your offer.

It is also a great basis for ad spending. Simply put, if you know it takes 100 visitors to make a $20 sale, you know you can’t pay more than 20 cents per visitor before you start to loose money.

However, often the conversion rate is calculated over all your traffic, in which case the results can be misleading.

If your site gets a total of 500 visitors a day and 10 visitors converted, your conversion rate is 10/500*100 = 2%. Simple right?

The problem with that is that not all traffic is created equal.

Different visitors have different motives and circumstances under which they visit your site. Some may have no interest in your offer to begin with, some may have landed on your site for whatever reason, without any intent to ever convert… they just don’t fit.

It might be nice to have them on your site, but these aren’t the people you are looking for when you set up Adwords ads or a Facebook campaign, or when you try to optimize a page’s conversion rate.

What we really want to know is: who are our customers? What does that traffic look like and how can we get more of that.

From our example above, let’s say all our paying customers come from the US, but over half of our website visitors come from other countries. In this case, it’s much more interesting to consider these separate groups when calculating our conversion rate.

In web analytics, segmentation refers to looking at parts of your data, rather than everything in total.

Knowing our customers come from certain countries is a great way to divide our visitors into more meaningful buckets, or “segments”.

In our example, even though our overall conversion rate may be just 2%, for the audience we actually care about the REAL conversion rate is double that, 4%.

That also means we can spend twice as much on advertising per visitor, provided we target the ads to the same type of visitor segment.

So, how do we find our customer segments?

This is where your web analytics tool comes in. You’ll need a tool that allows you to segment your traffic and run reports on just that group of visitors.

In Logaholic, you would create a segment based on one of your target actions, for example:

Then you can run that segment of reports like Top Countries, Top Referrers, Top keywords and so on to find out where these converted visitors are from and how they got to your web site.

Using this information, you can create new segments that define your customers groups more closely. For example from US with referrer Google or Facebook kittens group…. whatever works for your traffic.

Once you’ve done that, its time to check your conversion rates again.

You now have multiple conversion rates for multiple desired actions across multiple visitor segments. This gives you a much better picture of what kind of visitor you are after and what they are worth.

Real conversion rate

Armed with this information, you’ll be able to target your ads in systems like Google Adwords, Facebook and others more accurately. That should also help bring your cost per visitor down.

Looking at your conversion rate through the lens of a segment will also allow you to spot differences in preferences between your segments. You can use this to tailor content on your website to certain groups, to increase your conversion rate even more.

author admin, June 30, 2017

Anyone with a website knows it’s important to have access to website metrics. You need to know how many visitors you are getting, where they are coming from and what they are doing on your site.

So I am sure you already have one of the many web analytics tools in place, even if it’s only Google Analytics.

But let’s be honest, how often do you really check your site metrics?

My guess is; not too often. In fact, our data suggests most people don’t view website traffic reports more than once a month.

The problem with that is that one day, even if you have the best analytics tools, you’ll open up your reports and be like this:

When you find out your website metrics are 0

Now, I’m not suggesting you dwell on all your site metrics every day, because for most of the numbers once a month is fine.

But there are a few you should be monitoring closely. These website metrics can reveal disaster or fortune. Left unchecked they can cost you dearly when traffic patterns suddenly change.

You don’t want to find out your traffic collapsed 3 weeks ago or that Google has banned your site! Likewise, it might be nice to know you made the front page of Reddit and there is smoke coming out of your server!

So here goes, my choice of essential website metrics to check each day:

1. Visitors and pageviews

This one should speak for its self. Monitoring the daily number of unique visitors and pageviews is an easy way to check if your site is performing as expected. Any large dips or spikes will be easy to spot and allow you to investigate further.

2. Conversion rates

Visitors and pageviews tell you something about the quantity of your website traffic. Your conversion rates will tell you something about the quality of that traffic.

Of course you shouldn’t just measure conversion to your sales confirmation page. You should also measure it for things like newsletter sign ups, contact forms and key pages involved in your customer’s journey.

So make sure you have your conversion tracking set up. Its called Goal Url’s in Google Analytics, Logaholic calls it Key Performance Indicators.

If you haven’t done so already, set it up now! Because you will want to know if your website traffic is converting the way it should on a daily basis.

3. Top Pages

Make sure to include a top 10 or top 20 pages report in your daily review. You want to keep tabs on what the most popular content on your site is. If one of your pages suddenly gets a lot of traffic, you want to catch that in time so you can make any changes or improvements to that page while it’s hot.

4. Top Referrers

Like pages, you want to know where your traffic is coming from so you can respond when needed.

5. Bounce Rate

A “Bounced visitor” is a user that accessed only one page on your site and then left. In general, large changes to your daily bounce rate mean something fishy is going on and it’s time to take action.

Other website metrics

These 5 site metrics are available in most web analytics tools, but there are many more website metrics. You can find a list of web analytics definitions here.

Get your daily dose automatically

Logaholic makes it very easy to organize these reports in a dashboard so you can always access your website metrics quickly.

Also, Logaholic allows you to set up daily emails with your own choice of reports. You won’t even have to go log in to your reporting system, they automatically land in your inbox every day.

5 website metrics

andre, February 20, 2014

Believe it or not Social Media Sharing buttons on your site may decrease your page conversion.

In this article you can read how this bold statement is substantiated.

Where it boils down to is fairly obvious, 2 main reason for conversion decrease;

  1. Social proof is back firing; the sharing buttons often contain a zero or low number which suggests that the buttons are (hardly) shared and therefore not interesting.
  2. Sharing buttons distract potential customers, you must have them focused on 1 button only; Right you’ve guessed it, the buying button.

A customer of VisualWebsiteOptimizer has done the math and increased site conversion with 11% after the sharing buttons had been removed.

Through A/B testing (a premium report option in Logaholic) a conclusive test was run.

Read here in detail how they did it, with the A/B testing module of Logaholic the test can easily be duplicated, we are curious to hear if you also managed to increase conversion numbers by removing sharing buttons.

Want to know more on Logaholic A/B testing module, just click here to go to the Report Store and when you are already using A / B testing  but still could do with some technical support read here how A/B testing is setup/configured in Logaholic, ofcourse you can always contact us.

michael, September 18, 2012

Today’s blogpost is ‘for advertisers only’.

If you use Google Adwords or any another Pay Per Click solution – if you advertise in ANY way, please read this blog because it contains information that can save you a lot of money every single day.

If you are like us, money is in limited supply 😉 But, we have to spend money to make money so that is why we advertise. If we do things right, we make more than we spend.

Nevertheless, we all accept there is a great amount of ‘waste’ in all our advertising that we can’t quite put our finger on. Even online, where we should be able to track just about everything, we are sometimes being denied essential information needed to spend our money effectively.

One of the big advantages of Logaholic is that you are no longer dependent on what others tell you your statistics are. You can check their numbers against your own – and then some. In fact, you can use Logaholic to ruthlessly slash ineffective advertising. Below you will find out how.

If you’re new to our Web Analytics software, Welcome! You can download a free self-hosted edition here or you may subscribe to our 30-day Logaholic Live Trial (no installation required).

Keyword Based Advertising

Be on the lookout for keywords that you are paying for. Find the keywords that are bringing in a lot of visitors but have a low (if any) conversion rate. You can do this for different target files (Key Performance Indicators) to get a more complete picture.

Open your Logaholic and go to the Keyword Conversion (Premium) report. Choose at least a 3 month date range and an important target page. It is also recommended to use a segmentation filter here. With a segmentation filter for your specific ad system (usually Adwords) you will be able to see only the keywords that you’ve paid for. Logaholic includes a segmentation filter for Google Adwords by default, if you are using another ad system, please find here how to set up a new segmentation filter.

Make a list of the worst keywords and simply remove them from your adwords account – or other ad system. You have just saved money and you can be sure it will not impact your sales.

You can remove any paid keywords that do not convert, unless you have another reason for advertising on it. Perhaps you want your product to be found on a certain keyword for branding or positioning purposes, even though it doesn’t convert. That’s fine of course. But keywords that serve no specific purpose and don’t convert are just draining your ad budget – get rid of them.

Google’s conversion tracking that comes with Adwords will allow you to do something similar, but with two important differences:

1. Logaholic allows you to choose and compare any conversion target page, so you can evaluate conversion on different levels in your sales funnel.

2. Correct us if we’re wrong – but in our experience Logaholic seems to pick up a whole lot more conversions than Google’s javascript based solution. More accurate statistics mean much better decisions in this case.

Other Advertising
The process is the same as above, but this time look at the “Referrer Conversion” report (Premium) in Logaholic.

No matter where or how you advertise, clicks from a website to your site will leave a referrer. Simply find the referring sites that you advertise on to see the conversion rates.

Again, find sites that bring in a lot of traffic, but no conversions. You will want to stop advertising on these sites.

Regards,
The Logaholic Team

P.S. Invest Wisely.
We started this article by telling you that you could slash advertising cost and save money. What’s even more interesting is this: Invest the money you save back into the advertising that DOES work. This way you don’t
save costs, but you make much more money with the same expense!

michael, August 29, 2012

Use Logaholic to boost your site’s Performance

Today, we want to share with you a method that we have used ourselves to double our traffic and sales. If this method will work for you we don’t know. But it is very simple and worth a try. In a nutshell it comes down to this: duplicate what already works.

Step 1: Find out which referring sites are most valuable
Step 2: Investigate the referring site.
Step 3: Find 5 sites that are just like the referrer
Step 4: Try to get a link on these new sites

When you’ve already had some time to check out Logaholic, you might be familiar with our Conversion Reports. They are indispensable when you want to boost your online sales. In order to measure conversion, all Logaholic Conversion Reports require Target pages (KPI’s), for which a configuration manual can be found here.

If you’re new to our Web Analytics software, Welcome! You can download a free self-hosted edition here or you could subscribe to our 30-day Logaholic Live Trial (no installation required).


Step 1: Find out which referring sites are most valuable.

The best way yo do this is with the “Referrer Conversion” report (Premium). Select the appropriate target file (your ‘Key Performance Indicator’) and choose a date range. You can find You may want to make the date range quite big, say 3 months, to get an accurate picture of the Referrer conversion rates over time.

When the result appears, sort the table by the Converted Visitors column to see which site sent you the most customers. Observe the conversion rates for each site. If you have multiple target files, you may want to run this report for each one and compare the results.

Now, if most of your traffic is from Google, that is going to be hard to duplicate. You can try working on Yahoo and MSN and try get more search traffic from there.

More interesting are other sites that link to you, either through advertising or a natural link. Note down the top 5 sites (or whatever number you want) that sent you the most customers with the highest converting traffic.


Step 2: Investigate the referring site.

Next, visit those top sites and try to find your link. See if you can find a way to improve it’s exposure on the site. You can contact the webmaster thanking them for the link to get a conversation going if you don’t already have contact with these sites. The point is that you already know this site sends you quality traffic, so you want to try to get them to send you as much traffic as possible.

While you visit these sites, note down a few keywords you think this site should be found on in google. Or, check the page source to see the META keywords they are using.

Once you’ve done that for your top converting link partners, it’s time to duplicate it.


Step 3: Find 5 sites that are just like the referrer.

For each top converting site, try to find 5 website that are essentially the same. Most of the time, whatever site is linking to you – there are more sites like it out there. They may not be as good and they may not have as much traffic to send you, but they will still have some.

You may even hit the jackpot and find out that an unpopular site is sending you a little bit of good traffic and that there is a similar site that can send you great traffic, and lots more of it.

Use the keywords you collected from Step 2 and do some searches on google. Check out the top results to see if there are any other sites that could link to you.


Step 4: Try to get a link on these new sites.

Once you have made a list of potential link partners, it’s time to contact them – personally. Don’t use a template, don’t use a standard text. Send them a real personal email and simply ask for the link.

You are in a great position to do so, because you can say “site thisandthat.com” also links to you. Since they operate in the same space, chances are they know about this site.

Of course, there may be something expected in return, money, a link or whatever the situation is your case. But Logaholic has given you a sense of the return you could expect – you’re in a good position to negotiate.

Depending on what you find and how successful you are at extending your links onto these new sites, this strategy can make a huge difference in your traffic and sales levels.

Beware of ‘link building’ software. They can be effective, but they are very time consuming and expensive. Using the information you get from Logaholic, you are targeting link partners with laser precision and it will take you much less time to actually get some new links!

The best part is, after a while, you can do it all over again.

That’s it. Very simple and you could start doing this today!

Here’s to your success !

Kind Regards,
The Logaholic Team

See also:
The future does not equal the past
Boost the amount of traffic on your site