How do I know I choose the right Target Files (or KPI) ?

2011-10-05 10:45:42Tags: target,files,kpi

Answer:

Logaholic profiles require a list of Target Pages to measure conversion rates or site performance of any kind. A Target Page is also known as a KPI (Key Performance Indicator) and as a 'Thank You' page. These specific files which exist on your website are only requested for when a certain action takes place (customers are thanked for their purchase or subscription, for example). They indicate the final point of a transaction, and are useful for Logaholic to determine when a conversion has taken place.

For example, a website called www.conversion.com offers a newsletter. It is reasonable to measure conversion rate of visitors in terms of subscribers to the newsletter. In this case, the final URL visitors see when they successfully subscribe to the newsletter is:

www.conversion.com/newsletter_thanks.html

To measure conversion rates in this scenario, include the following to the Target Files section of a Logaholic profile:

/newsletter_thanks.html

If the URL was www.conversion.com/whatever/newsletter_thanks.html enter:

/whatever/newsletter_thanks.html

Our example website also sells products, so it is also useful to measure conversion of visitors into sales. The process is the same as above, but this time locate the URL that ends the order process, for example:

/shop/checkout_success.php

Add URLs to the Target Pages in the profile, separating them with commas. The whole list for our example would now look like:

/whatever/newsletter_thanks.html, /shop/checkout_success.php

Add as many URLs as you like (every step in your order process, if you want).

NOTE: Avoid entering anything too general in this field (like '/index.html') which would be erroneous to calculate measure conversion, and your Logaholic Conversion Reports will become very slow.

The information on this page relates to older Logaholic versions (prior to Logaholic 6) and may be outdated.