How can I track 'Off-Site' elements and events?

2011-10-05 09:27:34Tags: track

Answer:

When using Web Server Log files, for Java Tracker see below.

There is a very simply trick you can use to track things beyond your own website (with the cooperation of the other site of course).

The trick is to insert a blank image that is requested from your site, into the html code of the partner site.

Example:

You have an ecommerce partner that handles the payment process for you. This can mean the 'sales conversion event' does not take place on your site, but on the processors site. This means the event is not recored on your site and you can not get conversion statistics in Logaholic.

All you need to do is to create a blank (empty) file, and save it with a descriptive name, for example "newsale.php".

Remember to give the file a .php extension and make sure it is completely empty. Upload the file to a convenient place on your server.

In the HTML of your payment partner, there is usually a section where you can customize the "Thank you" message that is displayed on a sucessful sale. Simply insert an image tag there that points to the empty file on your server, i.e.

 img src="http://www.yourdomain.com/newsale.php" border="0" width="1" height="1" 

The page /newsale.php will now automatically be requested each time you make a sale (by the actual user), allowing you to track sales conversion in Logaholic. Just set up /newsale.php as a KPI (target page).

With some creativity, you can use this same technique to track all kinds of things on your partner sites of course, from banner impressions to clicks.

Tracking off site elements, Java tracker Method.

You have an ecommerce partner that handles the payment process for you. This can mean the 'sales conversion event' does not take place on your site, but on the processors site. This means the event is not recored on your site and you can not get conversion statistics in Logaholic.

Workaround: In the HTML of your payment partner, there is usually a section where you can customize the "Thank you" message that is displayed on a successful sale. Simply insert the same Logaholic Java tracker code, you have pasted before in your web pages, in the "Thank you" message with your payment partner.

You will find the Java tracker code in the edit profile section of Logaholic under the "Data Collection" tab.

Please note if your payment processor uses SSL, a secure https server, your potential customers will be hindered with a message popping up, telling them that part of the requested page is not secure. This will definitely cause you to lose sales.

To avoid a security message your website should also be secured using SSL, https. Only then all information on this particular page can be verified.

The information on this page relates to older Logaholic versions (prior to Logaholic 6) and may be outdated.