Performance Trends

In the "Visitors to target files" graph you can observe the trend of visitors to all your target file simultaneously. This allows you to compare the traffic to one target file with another over longer periods of time.

The "Top 10 target files" shows you which target files receive the most traffic from all the traffic to your site.

The "Conversion rate as % of all visitors" is again an extremely useful graph displaying lots of information in a way that tells you a lot. Here you can see the conversion rate of each of your target files over time and the conversion trend line will show you if your overall conversion rate is heading up or down.