Incoming Traffic

In this section you will find all the statistics about the traffic to your site: from which sites do visitors come to your site, what keywords and search engines they use. This section is very important to measure the effectiveness of they keywords you selected and especially if you have sponsored links on other sites.

Top referrers report: This report displays the number of visitors to your sites, the URL of the site where they clicked through to get to your site and the page from your site on which they landed. Here you can also see how many times a visitor clicked on your link from the referrer's website.

Top referrers' details: This report is almost identical to the top referrers report, but also includes the parameters in the refferer column. Parameters, or query strings, contain the values of a specific link. They are separated from the address line of the page that we are passing the parameters to by a question mark (?). The parameter in this referrer http://www.google.com/search?hl=en&source=hp&q=awstats&aq=f&oq=&aqi=n1g10 is ?hl=en&source=hp&q=awstats&aq=f&oq=&aqi=n1g10 meaning that the referrer came from the Google results page after searching for the keyword awstats.

Top keywords: This report displays the number of visitors that used a particular keyword to enter your website. Here you can see the number of times that a certain visitor clicked through to your site using a certain keyword. The URL of the landing page is also displayed.