Conversion Rate

Last, but not least, the Conversion Rate report will provide you with the data that will help you answer the crucial question: "Which pages on my site lead to more sales?"

The reports included here contain information about the conversion rate, which shows you what part of your site's visitors are converted to buyers (customers).

Overall performance: This chart helps you track the overall performance of your site by letting you see the number of visitors that open a page where conversion took place ( they downloaded, bought or ordered something). You can see how many times this page was viewed and a percentage shows you what is the conversion rate on this particular page.

Important notes:

You must enter target files in your profile settings before this report can produce any results. This target file will be for instance, a newsletter request form that visitors fill in, a file that they download, etc.

Page conversion report: the best thing about this report is that it shows you the exact number of converted visitors per page. The interesting thing here is that you can see the conversions per entry page, so basically, you can see if the (type) entry page plays a role in conversion. Another nice feature is that you can see how much time (average) it took for the total number of converted visitors to convert.

Note: This report only shows conversion of the entry page. To find our which other pages influenced the conversion process, check the Road To Sales Report.

Referrers conversion report: Similarly to the previous report, this one shows you the number of converted visitors, but this time this is per referrer site, not per entry page. This will answer your question "Which of my referrers is actually doing a good job in bringing valuable traffic to my site?"

Keyword conversion report: This report shows you how many of the unique visitors to your site that used a certain keyword, ended up buying or ordering something. Knowing which your most valuable keywords are can save you a lot of money on paying for keywords that do not bring any buyers to your site.

The Road to Sales: This report attempts to answer this question: "What are people who buy from me doing or seeing on my site compared to people who are not 'buying' (or converting) ". The three most important values for evaluation your performance are included in this report: Keywords, Pages and Referrers. You get to see a separate report of the keywords, pages and referrers that brought you most conversions versus the ones that brought you the least conversions. This allows you to easily eliminate the worst performants.

This report will enable you to see see if there is any relationship between what people who buy do MORE than others,so you can try to entice other users to do or see the same things. In theory, you could make more people buy if we put them on the road to sales ;-)